Future growth will come from emerging markets —places like the vibrant, busy cities of Jakarta or Johannesburg. In 2017, economic activity in emerging markets is expected to grow 4.5% (relative to only 1.9% in developed economies). And in 2018, emerging market economic activity is expected to accelerate even more to 4.8%. 1 Marketers who build emerging markets into their growth strategies today will emerge ahead of the curve—both now and in 2020.
Facebook recently partnered with Renault and Johnson & Johnson to accelerate growth in emerging markets and to share what we learned. We identified a few keys to success for businesses of all sizes: relevancy, bold thinking, immersive visuals, and constant testing and learning.
” So much of our future is emerging markets. The baby category is based there—a baby is born every 4.3 seconds and 50% of those are in emerging markets. Facebook gave us an opportunity to bring our best for babies and moms. “
President of Global Marketing Services at Johnson & Johnson Companies
Knowing more: Your future customers
In emerging markets, mobile has not only leapfrogged desktop—it has leapfrogged infrastructure. At Facebook, we see two opportunities for marketers looking to reach people in these high-growth markets:
Today’s macroeconomic growth and shifting demographics, combined with the power of mobile, make right now a unique moment—and this is your chance to get it right with mobile in emerging markets.
Acting now: How to win in emerging markets
We want to be your trusted partner in a mobile-first, emerging markets-first world. And you can start right now with what we’ve learned from these early partnerships.
So how do you apply these learnings? Renault demonstrated that through thinking emerging markets-first, you can move quickly to drive impact fast. Renault Middle East, Zenith Optimedia, Leo Burnett and Publicis Graphics and Facebook partnered on a mobile-first creative campaign to launch the new Renault Megane in the region, taking the campaign from concept to measurement in only seven weeks. Using mobile-first creative to reach people across a range of locations, devices and connections, the campaign drove 60% of all Renault’s leads with a 15-point lift in ad recall and a 6-point lift in brand awareness.
It’s time to ask yourself: What can you do today to grow your business in emerging and high-growth markets tomorrow? What growth strategies can you design now to help you win in 2020? The Facebook family of apps and services brings you the next mobile generation in emerging markets. For more details, visit the Advertiser Help Center or explore Blueprint, our self-paced online training program.